The story of DAS

How we grew to become UK leaders in legal expenses insurance.

Leadership Team Our Business

Who we are

The origins of legal expenses insurance can be traced back to the Le Mans motor racing event in France. In 1917 a mutual company was set up called Defense Automobile et Sportive (DAS), offering insurance for motor accidents, fire and theft, and ‘vigorous active protection to look after your interests if you are the victim of an incident on the highway for which you are not to blame, and which has only caused loss to your car and yourselves’. 

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The concept spread throughout Europe and in 1926 a second LEI provider, also named DAS (Deutscher Automobil Schutz), but not related to the French organisation, was established in Geneva.

DAS spread across Europe, and with demand fuelled by motorists who were rapidly discovering foreign travel on four wheels, subsidiaries were established in Austria, and Italy (both in 1955) and Spain (1958). The Netherlands, Greece, Luxembourg and Belgium soon followed.

Leading the way

In 1958, DAS became the first insurance company in Germany to computerise its policy administration system; a testament to the pioneering spirit which still drives us today.

In terms of our UK journey, DAS UK Legal Expenses Insurance Company Ltd was set up in 1975 and we’ve been in pole position ever since.

Today UK brokers consider us to be the market leader for legal expenses insurance. We are also the largest UK provider of the legal expenses insurance market.

70% of brokers see DAS as a market leader

DAS Broker Barometer

As part of a global insurance group with our own law firm and offices in the UK and Ireland, we have experience, scale and strength, and an impressive portfolio of products and services.

Easier to understand

We believe that greater awareness of legal expenses insurance requires better communication - from the whole industry. That’s why we provide our partners and brokers with easy access to comprehensive tools and suites of information to help explain how our products and services work.

As renowned specialists in protecting businesses and individuals for over 40 years, we’re here for you.

Our vision

Our vision is simple, we will always strive to be 'First for Justice' for all our customers and business partners, and everything we do as a business embodies this goal.

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Group information

DAS UK Group is part of the international network of DAS companies owned by the ERGO Insurance Group.

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Where to find us

Our well-connected, multi-site business enjoys a strong national and regional presence across the UK and Ireland.

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Find out more about our leadership team

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Company news

Awards DAS UK Group wins Marketing/PR Team of the Year

DAS UK Group’s Marketing team has won the Marketing/PR Team of the Year award at the 2018 Insurance Marketing & PR Awards.

September 2018
Awards DAS recruitment team shortlisted for In-house Recruitment Awards

The DAS recruitment team have been shortlisted for three awards at this year’s In-House Recruitment Awards.

August 2018
Awards DAS Customer Contact Centre shortlisted for European award

The DAS UK Group Customer Contact Centre has once again been shortlisted for a European Contact Centre and Customer Service Award (ECCCSA), this time in the ‘Best Small Contact Centre of the Year’ category.

August 2018
Awards DAS UK Group awarded Silver Payroll Giving Quality Mark

DAS UK Group has been awarded a Silver Payroll Giving Quality Mark by the Charities Aid Foundation (CAF).

July 2018
Products DAS launches new suite of commercial products

DAS UK Group, the UK’s leading legal expenses insurer, has launched a new suite of commercial products that will be available on the company’s new quote and buy web portal – DAS Connect – which goes live today.

July 2018
Awards DAS Adviser wins Customer Service Representative of the Year

Last night’s South West Contact Centre Awards at Ashton Gate Stadium in Bristol saw DAS UK Group’s Matthew Tudball awarded the title of Customer Service Representative of the Year.

June 2018
Awards Our Bristol Contact Centre is up for three honours at tonight’s South West Contact Centre Awards

DAS UK Group’s Bristol Contact Centre team has been shortlisted in three categories at tonight’s South West Contact Centre Awards.

June 2018
Awards DAS Shortlisted for Marketing/PR Team of the Year

DAS UK Group’s Marketing team has been shortlisted for Marketing/PR Team of the Year at the 2018 Insurance Marketing & PR Awards.

September 2018
Products , Innovation DAS UK Group transforms online presence

DAS UK Group, the UK’s leading legal expenses insurer, has launched four new corporate websites to enhance its online presence.

May 2018
Products Low quality products: bad for business

Head of Broker Darren Weekes talks about what the insurance industry can do to solve the issue of bad products in the legal expenses insurance industry.

May 2018
Awards , Insurance DAS UK Group nominated three times at South West Contact Centre Awards

DAS UK Group’s Bristol Contact Centre team has been shortlisted in three categories at the South West Contact Centre Awards.

May 2018
Products , Insurance UK consumers living in ‘cyber denial’ when it comes to online security

Significant numbers of UK consumers are failing to take the most basic online precautions according to new research from DAS UK Group, the UK’s leading legal expenses insurer, and HSB Engineering Insurance.

May 2018
Partnership DAS UK Group Agrees Significant New Legal & General Home Insurance Deal

DAS UK Group has signed a major partnership deal to provide personal legal expenses insurance for Legal & General’s home insurance policies.

May 2018