The story of DAS

How we grew to become UK leaders in legal expenses insurance.

Leadership Team Our Business

Who we are

The origins of legal expenses insurance can be traced back to the Le Mans motor racing event in France. In 1917 a mutual company was set up called Defense Automobile et Sportive (DAS), offering insurance for motor accidents, fire and theft, and ‘vigorous active protection to look after your interests if you are the victim of an incident on the highway for which you are not to blame, and which has only caused loss to your car and yourselves’. 


The concept spread throughout Europe and in 1926 a second LEI provider, also named DAS, but not related to the French organisation, was established in Geneva.

DAS spread across Europe, and with demand fuelled by motorists who were rapidly discovering foreign travel on four wheels, subsidiaries were established in Austria, and Italy (both in 1955) and Spain (1958). The Netherlands, Greece, Luxembourg and Belgium soon followed.

Leading the way

In 1958, DAS became the first insurance company in Germany to computerise its policy administration system; a testament to the pioneering spirit which still drives us today.

In terms of our UK journey, DAS UK Legal Expenses Insurance Company Ltd was set up in 1975 and we’ve been in pole position ever since.

Today UK brokers consider us to be the market leader for legal expenses insurance. We are also the largest UK provider of the legal expenses insurance market.

70% of brokers see DAS as a market leader

DAS Broker Barometer

As part of a global insurance group with our own law firm and offices in the UK and Ireland, we have experience, scale and strength, and an impressive portfolio of products and services.

Easier to understand

We believe that greater awareness of legal expenses insurance requires better communication - from the whole industry. That’s why we provide our partners and brokers with easy access to comprehensive tools and suites of information to help explain how our products and services work.

As renowned specialists in protecting businesses and individuals for over 40 years, we’re here for you.

Our vision

Our vision is simple, we will always strive to be 'First for Justice' for all our customers and business partners, and everything we do as a business embodies this goal.

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Group information

DAS UK Group is part of the international network of DAS companies owned by the ERGO Insurance Group.

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Where to find us

Our well-connected, multi-site business enjoys a strong national and regional presence across the UK and Ireland.

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Find out more about our leadership team

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Company news

Awards , Insurance DAS UK Group nominated three times at South West Contact Centre Awards

DAS UK Group’s Bristol Contact Centre team has been shortlisted in three categories at the South West Contact Centre Awards.

May 2018
Products , Insurance DAS UK Group transforms online presence

DAS UK Group, the UK’s leading legal expenses insurer, has launched four new corporate websites to enhance its online presence.

May 2018
Products , Insurance UK consumers living in ‘cyber denial’ when it comes to online security

Significant numbers of UK consumers are failing to take the most basic online precautions according to new research from DAS UK Group, the UK’s leading legal expenses insurer, and HSB Engineering Insurance.

May 2018
Partnership DAS UK Group Agrees Significant New Legal & General Home Insurance Deal

DAS UK Group has signed a major partnership deal to provide personal legal expenses insurance for Legal & General’s home insurance policies.

May 2018
Awards DAS Ireland CEO honoured by Insurance Institute of Dublin

Adrienne O’Sullivan, CEO of DAS Ireland, the country’s leading legal expenses insurer, has become the first woman to receive the Insurance Institute of Dublin’s annual President’s Award.

March 2018
Products , Partnership DAS announces new Alexa skill for Amazon Echo

DAS UK Group has become the world’s first legal expenses insurer to launch an innovative new Alexa skill for the Amazon Echo.

January 2018
Awards DAS UK Group Win Silver at ECCCSA Awards

DAS UK Group won silver in the ‘Best Quality Management Team’ category at the European Contact Centre and Customer Service Awards.

February 2018
Products , Partnership DAS Partners with VM Insurance to Create Bespoke Motorhome and Campervan Product

DAS UK Group, the UK’s leading legal expenses insurer, has partnered with campervan and motorhome insurance specialist VM Insurance to provide a bespoke motor breakdown scheme for motorhomes and campervans.

December 2017
Awards DAS customer understanding initiative shortlisted for insurance industry award

DAS’ multi award-winning Customer Understanding initiative has been shortlisted in tonight’s 2017 Insurance Times Awards.

December 2017
Awards Double win for DAS at Regional awards

DAS scooped awards for ‘Performance and Quality’ and ‘Team Leader of the Year’ at the South West Contact Centre Forum (SWCCF) Awards held in Bristol last week.

July 2017