What is Deloitte Ride Across Britain?

This September a team from DAS and the insurance industry will be taking part in the Deloitte Ride Across Britain cycling challenge to raise money for Insurance United Against Dementia (IUAD).

Land’s End to John O’Groats in nine days

A ten-person DAS UK team, consisting of five employees and five business partners, is aiming to raise more than £25,000 by cycling 980 miles from Land’s End to John O’Groats over nine gruelling days from 4-12 September.

Each of the hardy participants will ride for nine hours a day, covering more than 100 miles per day. In doing so, the team will also climb a total of over 52,000 feet – the equivalent of riding up Mount Everest twice in nine days (while also camping out overnight!).

Ride highlights include:

  • St Michael’s Mount
  • Ride through Cheddar Gorge
  • Crossing the Severn Bridge
  • Chepstow Castle
  • Climbing Shap Fell
  • Stunning Lake District views
  • The Grampian Mountains
  • Cairngorms National Park
  • Conquering Glenshee and the Lecht Ski Hill
  • John O’Groats and views of the Orkneys

An arduous challenge in every sense of the word

The team will ride for nine hours a day for nine days, climbing a total of 52,000 feet.

The riders will cycle over
100 miles every day from 4th-12th September

Other supporting events

A range of supporting fundraising events are also being planned while the actual event is taking place, including an event to cross Britain virtually.

This virtual event will give teams from the rest of the insurance industry the opportunity to run, ride, walk, row (or any other means of exercise) similar distances in order to raise funds for IUAD.

Learn more

Who we’re supporting

IUAD is an Alzheimer’s Society movement created and championed by leaders from across the insurance industry committed to raising £10m to fund vital research whilst increasing awareness of what dementia is, and where the millions of people affected by dementia can find support.

With no cure for dementia, and limited treatments available, now is the time to make a commitment not only to dementia research, but also the way in which we view and treat it.

Learn more

Insurance United Against Dementia

IUAD is galvanising the insurance industry to take action and raise significant funds to transform dementia treatment and care.

IUAD has raised
£5.5m to fund vital dementia research

The team

Deloitte Ride Across Britain is IUAD’s flagship fund raising event for 2021, and each of our riders have a personal connection with this cause.

Meet the team

Follow the team’s progress on Twitter


RAB and the Alzheimer’s Society in the news

Events , Announcements , RAB2021 DAS and partners seeking to raise £25,000 for charity with Deloitte Ride Across Britain

DAS will be taking part in this year’s Deloitte Ride Across Britain in aid of the Alzheimer’s Society and Insurance United Against Dementia (IUAD).

March 2021