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News and announcements from DAS UK Group
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DAS UK Group has become the first legal expenses insurer to launch a suite of cyber security information and guidance for the virtual assistants Google Assistant and Amazon Alexa.
DAS customers and the general public can ask their voice-activated Google Home or Amazon Echo device a range of questions regarding cyber security with the responses helping them to understand cyber risks, learn how to stay safe online, and know what to do if things go wrong.
The DAS Cyber Security action for Google Assistant, for example, is launched simply by saying: “OK Google, talk to DAS Cyber Security.”
Both the Google and Amazon assistants communicate using a question and answer structure, covering topics such as:
Welcome to DAS Cyber Security, I can help you learn about cyber threats, give tips to help you stay safe online, and help you know what to do if things go wrong. Ask me a question, or say help for guidance.
Google Assistant
The DAS Cyber Security Google Action or Alexa Skill is available to anyone who has a Google Home account or an Amazon Echo and will be free to download from both the Google and Amazon stores.
DAS will also be looking to work with its strategic business partners and brokers to create bespoke white-labelled versions of the new skill, enabling partners to promote their own proposition to their customers.
The launch of these cyber security assistants follows recent research from DAS – and HSB Engineering Insurance – that showed widespread confusion and misunderstanding concerning cyber security, with significant numbers of UK consumers failing to take even the most basic online precautions.
Released in May, the DAS Market Barometer: Cyber found that although 88% of consumers claim to be confident when dealing with cyber security, they appear to be in ‘cyber denial’ with regards to protecting themselves. Nearly a quarter are failing to take even basic – and well-known – precautions such as using anti-virus software (23%) or ‘strong’ passwords (24%).
It’s fairly easy to get the basics [of cybersecurity] right, but unfortunately most people aren’t doing so at the moment.
Kevin Neal, Strategy & Innovation
This was supported by other statistics such as 34% not using different passwords on online accounts, 41% delaying before installing system updates, and, perhaps most surprisingly, 51% failing to regularly back-up their data.
The launch of the DAS Cyber Security Assistant is part of a wider programme of innovation that has been developed by DAS as a continuation of its award-winning 2017 Customer Understanding Project which analysed the trends and behaviours of thousands of brokers and consumers.
Earlier this year DAS became the world’s first legal expenses insurer to launch a legal expenses insurance skill for the Amazon Alexa, enabling customers to ask various questions regarding common legal issues such as disputes with neighbours, employment tribunals and redundancy.
The legal expenses insurance industry needs to work much harder to help brokers and consumers understand the value of its products...as a company we have begun a process of constant innovation
James Henderson, Managing Director
Kevin Neal, Head of Strategy & Innovation, DAS UK Group, said: “Technology is changing how we work and play, with a wide range of digital platforms and ‘smart’ devices helping us to communicate, shop, interact, and share information in ever more dynamic ways.
“It’s a truly exciting landscape but one that introduces new and evolving threats that we need to be aware of; such as different types of malware or social engineering scams. It’s important for everyone to properly understand what these risks are, know how to avoid problems, and to be able to fix things quickly if they do happen.
“It’s fairly easy to get the basics right, but unfortunately most people aren’t doing so at the moment.”
James Henderson, Managing Director Insurance UK & Ireland, DAS UK Group, commented: ”The development and launch of these assistants follows on from the granular research we carried out in our ‘DAS Market Barometer: Cyber’, which highlighted potential issues for both small businesses and individual consumers with cyber awareness, understanding, and security.
“The legal expenses insurance industry needs to work much harder to help brokers and consumers understand the value of its products. Therefore it is vital that we are at the forefront of technical innovations that will digitise our business and provide us with opportunities to reach potentially vast new audiences. As a company we have begun a process of constant innovation.”
When asked for comment, Google Assistant said: “Welcome to DAS Cyber Security, I can help you learn about cyber threats, give tips to help you stay safe online, and help you know what to do if things go wrong. Ask me a question, or say help for guidance.”
DAS UK Group, the UK’s leading legal expenses insurer, has launched a new suite of commercial products that will be available on the company’s new quote and buy web portal – DAS Connect – which goes live today.
DAS UK Group, the UK’s leading legal expenses insurer, has launched four new corporate websites to enhance its online presence.
Significant numbers of UK consumers are failing to take the most basic online precautions according to new research from DAS UK Group, the UK’s leading legal expenses insurer, and HSB Engineering Insurance.
DAS UK Group awarded Silver Payroll Giving Quality Mark
DAS launches new suite of commercial products
On 25th March, student Luke Netherclift joined CEO Andrew Burke on the ‘CEO for the day’ experience, organised by our Family Network.
DAS UK Group’s insurance website has been shortlisted for ‘Best Financial Services Site of the Year’ by CMS, e-commerce and online marketing platform Kentico at its annual global awards.
DAS UK Group has been shortlisted in the ‘Brand Management’ and ‘Risk & Resilience’ categories at this year’s British Insurance Awards (BIAs).
DAS UK Group has been shortlisted for Marketing Team of the Year at the Chartered Institute of Marketing’s (CIM) ‘Marketing Excellence Awards 2019’.
The Insurance Institute of Northern Ireland’s Premium Masterclass Series – sponsored by DAS UK Group – is holding the fourth in a series of six thought leadership events at the Clayton Hotel in Belfast at 8:30am this Thursday.
DAS UK Group has agreed to sell its business in the Republic of Ireland to ARAG.
DAS UK Group is one of the latest signatories to a national initiative designed to increase awareness of terminal illness in the workplace.
As part of its ‘Diversity and Inclusion Week’, DAS UK Group has become a member of Working Families, the UK’s leading work-life balance charity.
DAS UK Group has been shortlisted as a finalist at the Insurance Times Awards in the ‘Customer Champion of the Year – Insurer’ category.
DAS UK Group’s Recruitment team has won the ‘Best Recruitment Team in the Professional Services Sector’ award at the annual In-House Recruitment Awards.
The DAS recruitment team has been shortlisted for three awards at this week’s In-House Recruitment Awards.
DAS UK Group’s Customer Contact Centre is shortlisted in the ‘Best Small Contact Centre of the Year’ category at this week’s European Contact Centre and Customer Service Awards (ECCCSA).
The Insurance Institute of Northern Ireland’s Premium Masterclass Series – sponsored by DAS – is holding the second in a series of six thought leadership events at the Clayton Hotel in Belfast at 8:30am this Thursday (18 October).