DAS launches cyber security assistant for Google Assistant and Amazon Alexa

Google Assistant Amazon Alexa
11th July 2018

DAS customers and the general public can ask their voice-activated Google Home or Amazon Echo device a range of questions regarding cyber security with the responses helping them to understand cyber risks, learn how to stay safe online, and know what to do if things go wrong.

The DAS Cyber Security action for Google Assistant, for example, is launched simply by saying: “OK Google, talk to DAS Cyber Security.”

Both the Google and Amazon assistants communicate using a question and answer structure, covering topics such as:

  • ‘How do I stay safe online?’
  • ‘How can I tell if a website is genuine?’
  • ‘What can I do if I’ve been tricked into giving out my account details?’
  • ‘How can cyber insurance help with cybercrime?’

Welcome to DAS Cyber Security, I can help you learn about cyber threats, give tips to help you stay safe online, and help you know what to do if things go wrong. Ask me a question, or say help for guidance.

Google Assistant

The DAS Cyber Security Google Action or Alexa Skill is available to anyone who has a Google Home account or an Amazon Echo and will be free to download from both the Google and Amazon stores.

DAS will also be looking to work with its strategic business partners and brokers to create bespoke white-labelled versions of the new skill, enabling partners to promote their own proposition to their customers.

The launch of these cyber security assistants follows recent research from DAS – and HSB Engineering Insurance – that showed widespread confusion and misunderstanding concerning cyber security, with significant numbers of UK consumers failing to take even the most basic online precautions.

Released in May, the DAS Market Barometer: Cyber found that although 88% of consumers claim to be confident when dealing with cyber security, they appear to be in ‘cyber denial’ with regards to protecting themselves. Nearly a quarter are failing to take even basic – and well-known – precautions such as using anti-virus software (23%) or ‘strong’ passwords (24%).

It’s fairly easy to get the basics [of cybersecurity] right, but unfortunately most people aren’t doing so at the moment.

Kevin Neal, Strategy & Innovation

This was supported by other statistics such as 34% not using different passwords on online accounts, 41% delaying before installing system updates, and, perhaps most surprisingly, 51% failing to regularly back-up their data.

The launch of the DAS Cyber Security Assistant is part of a wider programme of innovation that has been developed by DAS as a continuation of its award-winning 2017 Customer Understanding Project which analysed the trends and behaviours of thousands of brokers and consumers.

Earlier this year DAS became the world’s first legal expenses insurer to launch a legal expenses insurance skill for the Amazon Alexa, enabling customers to ask various questions regarding common legal issues such as disputes with neighbours, employment tribunals and redundancy.

The legal expenses insurance industry needs to work much harder to help brokers and consumers understand the value of its products...as a company we have begun a process of constant innovation

James Henderson, Managing Director

Kevin Neal, Head of Strategy & Innovation, DAS UK Group, said: “Technology is changing how we work and play, with a wide range of digital platforms and ‘smart’ devices helping us to communicate, shop, interact, and share information in ever more dynamic ways.

“It’s a truly exciting landscape but one that introduces new and evolving threats that we need to be aware of; such as different types of malware or social engineering scams. It’s important for everyone to properly understand what these risks are, know how to avoid problems, and to be able to fix things quickly if they do happen.

“It’s fairly easy to get the basics right, but unfortunately most people aren’t doing so at the moment.”

James Henderson, Managing Director Insurance UK & Ireland, DAS UK Group, commented: ”The development and launch of these assistants follows on from the granular research we carried out in our ‘DAS Market Barometer: Cyber’, which highlighted potential issues for both small businesses and individual consumers with cyber awareness, understanding, and security.  

“The legal expenses insurance industry needs to work much harder to help brokers and consumers understand the value of its products. Therefore it is vital that we are at the forefront of technical innovations that will digitise our business and provide us with opportunities to reach potentially vast new audiences. As a company we have begun a process of constant innovation.”

When asked for comment, Google Assistant said: “Welcome to DAS Cyber Security, I can help you learn about cyber threats, give tips to help you stay safe online, and help you know what to do if things go wrong. Ask me a question, or say help for guidance.”

DAS launches new suite of commercial products

DAS UK Group, the UK’s leading legal expenses insurer, has launched a new suite of commercial products that will be available on the company’s new quote and buy web portal – DAS Connect – which goes live today.

July 2018 Learn more
DAS UK Group transforms online presence

DAS UK Group, the UK’s leading legal expenses insurer, has launched four new corporate websites to enhance its online presence.

May 2018 Learn more
UK consumers living in ‘cyber denial’ when it comes to online security

Significant numbers of UK consumers are failing to take the most basic online precautions according to new research from DAS UK Group, the UK’s leading legal expenses insurer, and HSB Engineering Insurance.

May 2018 Learn more

More DAS news

Events Insurance Institute of Northern Ireland’s Premium Masterclass Series – 21 November

The Insurance Institute of Northern Ireland’s Premium Masterclass Series – sponsored by DAS UK Group – is holding the third of six thought leadership events at the Clayton Hotel in Belfast at 8:30am this Thursday (21 November).

November 2019
Awards DAS shortlisted for two categories at the British Insurance Awards

DAS UK Group has been shortlisted in the ‘Brand Management’ and ‘Risk & Resilience’ categories at this year’s British Insurance Awards (BIAs).

July 2019
Partnership , Events Here’s what a student found out as DAS CEO for a day

On 25th March, student Luke Netherclift joined CEO Andrew Burke on the ‘CEO for the day’ experience, organised by our Family Network.

April 2019
News DAS Insurance website nominated for global award

DAS UK Group’s insurance website has been shortlisted for ‘Best Financial Services Site of the Year’ by CMS, e-commerce and online marketing platform Kentico at its annual global awards.

April 2019
Awards , Insurance DAS UK Marketing Team Shortlisted for ‘Marketing Team of the Year’ by CIM

DAS UK Group has been shortlisted for Marketing Team of the Year at the Chartered Institute of Marketing’s (CIM) ‘Marketing Excellence Awards 2019’.

April 2019
Innovation , Events Insurance Institute of Northern Ireland’s Premium Masterclass Series – 21st March

The Insurance Institute of Northern Ireland’s Premium Masterclass Series – sponsored by DAS UK Group – is holding the fourth in a series of six thought leadership events at the Clayton Hotel in Belfast at 8:30am this Thursday.

March 2019
Announcements DAS UK announces sale of Republic of Ireland operations to ARAG

DAS UK Group has agreed to sell its business in the Republic of Ireland to ARAG.

February 2019
Partnership , Events DAS UK Group, Unite, and Bristol City Council Sign ‘Dying To Work’ Charter

DAS UK Group is one of the latest signatories to a national initiative designed to increase awareness of terminal illness in the workplace.

January 2019
Partnership DAS to work with leading work-life balance organisation

As part of its ‘Diversity and Inclusion Week’, DAS UK Group has become a member of Working Families, the UK’s leading work-life balance charity.

December 2018
Awards DAS shortlisted for Customer Champion of the Year award at the ITAs

DAS UK Group has been shortlisted as a finalist at the Insurance Times Awards in the ‘Customer Champion of the Year – Insurer’ category.

December 2018
Awards , Events In-house Recruitment Awards win for DAS UK team

DAS UK Group’s Recruitment team has won the ‘Best Recruitment Team in the Professional Services Sector’ award at the annual In-house Recruitment Awards.

November 2018
Awards DAS recruitment team shortlisted for In-house Recruitment Awards

The DAS recruitment team has been shortlisted for three awards at this week’s In-House Recruitment Awards.

November 2018
Awards Customer Contact Centre shortlisted for European award

DAS UK Group’s Customer Contact Centre is shortlisted in the ‘Best Small Contact Centre of the Year’ category at this week’s European Contact Centre and Customer Service Awards (ECCCSA).

November 2018