DAS launches cyber security assistant for Google Assistant and Amazon Alexa

Google Assistant Amazon Alexa
11th July 2018

DAS customers and the general public can ask their voice-activated Google Home or Amazon Echo device a range of questions regarding cyber security with the responses helping them to understand cyber risks, learn how to stay safe online, and know what to do if things go wrong.

The DAS Cyber Security action for Google Assistant, for example, is launched simply by saying: “OK Google, talk to DAS Cyber Security.”

Both the Google and Amazon assistants communicate using a question and answer structure, covering topics such as:

  • ‘How do I stay safe online?’
  • ‘How can I tell if a website is genuine?’
  • ‘What can I do if I’ve been tricked into giving out my account details?’
  • ‘How can cyber insurance help with cybercrime?’

Welcome to DAS Cyber Security, I can help you learn about cyber threats, give tips to help you stay safe online, and help you know what to do if things go wrong. Ask me a question, or say help for guidance.

Google Assistant

The DAS Cyber Security Google Action or Alexa Skill is available to anyone who has a Google Home account or an Amazon Echo and will be free to download from both the Google and Amazon stores.

DAS will also be looking to work with its strategic business partners and brokers to create bespoke white-labelled versions of the new skill, enabling partners to promote their own proposition to their customers.

The launch of these cyber security assistants follows recent research from DAS – and HSB Engineering Insurance – that showed widespread confusion and misunderstanding concerning cyber security, with significant numbers of UK consumers failing to take even the most basic online precautions.

Released in May, the DAS Market Barometer: Cyber found that although 88% of consumers claim to be confident when dealing with cyber security, they appear to be in ‘cyber denial’ with regards to protecting themselves. Nearly a quarter are failing to take even basic – and well-known – precautions such as using anti-virus software (23%) or ‘strong’ passwords (24%).

It’s fairly easy to get the basics [of cybersecurity] right, but unfortunately most people aren’t doing so at the moment.

Kevin Neal, Strategy & Innovation

This was supported by other statistics such as 34% not using different passwords on online accounts, 41% delaying before installing system updates, and, perhaps most surprisingly, 51% failing to regularly back-up their data.

The launch of the DAS Cyber Security Assistant is part of a wider programme of innovation that has been developed by DAS as a continuation of its award-winning 2017 Customer Understanding Project which analysed the trends and behaviours of thousands of brokers and consumers.

Earlier this year DAS became the world’s first legal expenses insurer to launch a legal expenses insurance skill for the Amazon Alexa, enabling customers to ask various questions regarding common legal issues such as disputes with neighbours, employment tribunals and redundancy.

The legal expenses insurance industry needs to work much harder to help brokers and consumers understand the value of its products...as a company we have begun a process of constant innovation

James Henderson, Managing Director

Kevin Neal, Head of Strategy & Innovation, DAS UK Group, said: “Technology is changing how we work and play, with a wide range of digital platforms and ‘smart’ devices helping us to communicate, shop, interact, and share information in ever more dynamic ways.

“It’s a truly exciting landscape but one that introduces new and evolving threats that we need to be aware of; such as different types of malware or social engineering scams. It’s important for everyone to properly understand what these risks are, know how to avoid problems, and to be able to fix things quickly if they do happen.

“It’s fairly easy to get the basics right, but unfortunately most people aren’t doing so at the moment.”

James Henderson, Managing Director Insurance UK & Ireland, DAS UK Group, commented: ”The development and launch of these assistants follows on from the granular research we carried out in our ‘DAS Market Barometer: Cyber’, which highlighted potential issues for both small businesses and individual consumers with cyber awareness, understanding, and security.  

“The legal expenses insurance industry needs to work much harder to help brokers and consumers understand the value of its products. Therefore it is vital that we are at the forefront of technical innovations that will digitise our business and provide us with opportunities to reach potentially vast new audiences. As a company we have begun a process of constant innovation.”

When asked for comment, Google Assistant said: “Welcome to DAS Cyber Security, I can help you learn about cyber threats, give tips to help you stay safe online, and help you know what to do if things go wrong. Ask me a question, or say help for guidance.”

DAS launches new suite of commercial products

DAS UK Group, the UK’s leading legal expenses insurer, has launched a new suite of commercial products that will be available on the company’s new quote and buy web portal – DAS Connect – which goes live today.

July 2018 Learn more
DAS UK Group transforms online presence

DAS UK Group, the UK’s leading legal expenses insurer, has launched four new corporate websites to enhance its online presence.

May 2018 Learn more
UK consumers living in ‘cyber denial’ when it comes to online security

Significant numbers of UK consumers are failing to take the most basic online precautions according to new research from DAS UK Group, the UK’s leading legal expenses insurer, and HSB Engineering Insurance.

May 2018 Learn more

More DAS news

Products , Insurance , Announcements DAS responds to FCA guidance on value measures

The FCA has published new guidance relating to the reporting of insurance value measures as they relate to Legal Expenses Insurance and Motor Breakdown.

February 2022
Announcements DAS appoints new CEO

Subject to Regulatory approval, Chief Customer Officer Tony Coram will be appointed DAS CEO with effect from January 2022.

October 2021
Announcements DAS UK Group Publishes Financial Results for Year Ending 31st December 2020

DAS UK Group (DAS UK), the UK’s leading specialist legal expenses insurer, has published its financial results for the year ending 31st December 2020.

May 2021
Awards , Partnership DAS and Goodlord shortlisted at British Insurance Awards

DAS and Goodlord have been shortlisted in the ‘Claims Initiative of the Year - Insurer’ category at the British Insurance Awards.

May 2021
Awards DAS shortlisted for two categories at The Forum Awards

Our Customer Experience & Insight team has been shortlisted for the ‘Quality & Customer Experience Team’ award, while Performance Manager Gabi Stedman-Braun has been shortlisted in the ‘Quality & Customer Experience Manager of the Year’ category.

April 2021
Events , Announcements , RAB2021 DAS and partners seeking to raise £25,000 for charity with Deloitte Ride Across Britain

DAS will be taking part in this year’s Deloitte Ride Across Britain in aid of the Alzheimer’s Society and Insurance United Against Dementia (IUAD).

March 2021
Announcements DAS appoints Simon Hughes to new business role

DAS UK Group, the UK’s leading provider of specialist legal expenses insurance, has appointed Simon Hughes as Strategic Development Manager.

March 2021
Insurance Customers still need that human touch

We asked our experts for their thoughts on the role and relevance of telephone customer contact and the emergence of digital channels.

March 2021
Awards , Insurance DAS and Goodlord win at Insurance Times Awards

DAS and Goodlord have won the ‘Claims Partner of the Year’ category at the annual Insurance Times Awards.

December 2020
Brexit statement

An update from DAS about how Brexit will affect the company and its work.

December 2020
Awards , Insurance DAS UK and Goodlord shortlisted at Insurance Times Awards

DAS UK and Goodlord, a leading proptech company and one of the UK’s top 50 start-ups, have been shortlisted in the ‘Claims Partner of the Year’ at the Insurance Times Awards.

December 2020